As the long-standing brand licensing deal between Nokia and HMD Global approaches its end in 2026, Nokia is reportedly preparing for a major shift. The iconic Finnish brand is actively exploring new manufacturing partnerships to continue its presence in the global mobile phone market.
End of the HMD Global Era
Since 2016, HMD Global has been manufacturing and selling phones under the Nokia brand through a global licensing agreement. However, this 10-year deal is officially set to expire in March 2026. With HMD slowly shifting focus toward building its own identity and branding, Nokia is preparing to take fresh steps to stay relevant in the mobile space.
Nokia Looking for Large-Scale OEM Partners
According to industry developments, Nokia is now seeking large-scale mobile manufacturing partners to take over the production and distribution of Nokia-branded smartphones after the HMD agreement ends. This move opens the door for global OEMs to collaborate with Nokia and revive the brand under a new strategy—possibly with more modern hardware and tighter brand control.
Brand Control & Global Expansion in Focus
Nokia remains a trusted name in mobile history, particularly in developing markets and among fans of feature phones. With this new shift, the company may be looking to modernize its smartphone offerings while preserving the brand heritage. Finding a partner with wider supply chain access and modern R&D capacity could help Nokia expand globally once again.
What Lies Ahead After 2026?
It remains to be seen whether Nokia will fully transition to a new partner or renegotiate a modified agreement with HMD. However, the intent is clear—Nokia is ready to refresh its strategy, expand partnerships, and potentially re-emerge with devices built under new leadership.
Conclusion: As the 2026 HMD licensing deal approaches its expiration, Nokia is already laying the groundwork for a new era. With the search for fresh manufacturing partners underway, a bold new chapter for Nokia smartphones could be right around the corner.
Disclaimer: All details are based on recent strategic developments and may change depending on future announcements and agreements.
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